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Your Video Strategy Questions Answered
How do I defend a video production budget to senior management? How do I keep viewers engaged with my videos? Our recent Video Strategy Webcast generated more than 100 questions, most of which we...
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More Strategy Questions, More Answers
How do you convince management that quality is important when it comes to video? What are the best ways to increase employee participation in video training? Click the video below to learn practical...
View ArticleAnswers to Strategy Questions: Video ROI and Text-Only Videos
How do you define and measure ROI for your video efforts? Are text-only videos a good strategy? Stu Siegal, Director of VLStrategies™, answers these questions that we received during our webinar with...
View ArticleHow To Navigate Video Metrics and More
When using video in your marketing plan, it’s important to look at metrics to determine how your campaign is performing. However, it’s easy to quickly get lost in all the data. Should you focus on...
View ArticleWhat Is Video Strategy?
What is Video Strategy? There’s no shortage of opinions, definitions, and discussion on the topic. Some of this material is valuable, some isn’t. To further complicate matters, a fair amount of the...
View ArticleVideo Strategy vs. Tips, Tricks, and Tactics
In my last blog, I offered my definition of video strategy. In this blog, I’d like to differentiate between tactics, tips, best practices, and strategy. I think it’s a worthwhile endeavor, because both...
View ArticleLearn to Think Like a Media Company
Chances are, your first reaction to the title is something along the lines of “this sounds like a lot of work, we’re not a media company, why should I bother to learn to think like one?” It’s a fair...
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